Vauxhall & Opel is undergoing a strong product offensive, which will not be deterred by it being purchased by the French at Groupe PSA.
Opel has brought the Crossland X to the Geneva Motor Show, for the first time in front of an audience, while the Insignia and Insignia Sports Tourer have also made their public debuts.
The two models mark the second generation of Insignia from Opel and Vauxhall after the Vectra was discontinued.
Opel had to note that the new models come with the OnStar Personal Assistant service, and the second-generation Insignia also brings the launch of the Opel Exclusive programme. The latter is a personalisation division that can offer customers the opportunity of getting a few bespoke elements in their cars.
Opel’s approach of the bespoke automobile idea is interesting from its current position as a mainstream brand, as the German automaker claims its clients will be able to order from “an unlimited range of colors,” and customers will be able to match their preferred tone thanks to the work of the Opel Exclusive team.
Evidently, customising an Insignia will not be included in the standard price. Moreover, three different finishes are available for each shade of paint, which ups the ante for anyone interested in customising.
To support the new programme, Opel will have distinctive spaces in its showrooms for 4K presentations, including virtual reality, and these clients will also get to choose from a dedicated selection of wheels, interior ornaments, leather options, and many others.