A lot can change in a quarter of a century. From 1993 to 2018, icons and idols have evolved considerably and a new generation that redefines what it means to be a ‘model’ has landed.
Motivated by this cultural shift, Vauxhall Motors has recreated its iconic 1993 Supermodels Corsa advert as a bold and punchy short film to inspire a new, empowered generation.
25 years ago, Naomi Campbell and Kate Moss – two of the most rousing young Britons of the fashion world at the time – introduced the Vauxhall Corsa to the nation. Starring alongside them were Christy Turlington and Linda Evangelista, with the ladies battling the new ‘supermodel’ for the centre of attention.
With a new era of Brits taking the reins, the new film makes a stand against the model archetype and shows how the class of 2018 are doing things differently.
Inspired by the fact that today’s tastemakers are making waves both in front of and behind the camera, the new collective were handed the creative keys to craft the film together, demonstrating the power of collaboration between women.
Anais Gallagher observed: ’25 years ago models were celebrated for what they did in front of the camera. But we are a generation that have the tools to make a real difference for the things that we feel passionate about – for me it’s animal conservation and the environment. It’s really important for us to do as much as we can to help the world, even if it’s on a small scale.’
From opinion leaders to activists, meet the makers of a new era:
- Anais Gallagher – a rising star born from Britpop icons herself, her creative flare has seen her explore life behind the lens as well as becoming a passionate animal rights campaigner
- Grace Victory – referred to as the ‘internet’s big sister’, her videos campaigning for body image attract over 30 million total views on YouTube.
- Harnaam Kaur – otherwise known as The Bearded Dame, Harnaam is a body positivity warrior, model, world record holder, and activist
- Kylie Griffiths – founder of London Girls Surf Club, she’s built up her following encouraging landlocked surfer chicks and underprivileged children to get into the oceans
From body positivity and inner confidence to identity and acceptance, the film takes each of the ladies’ personalities and amplifies what makes them unique.
Harnaam Kaur who experienced bullying as a young girl, commented: “There isn’t one way to be beautiful, there isn’t one way to be a woman. Don’t hold back, don’t dim your light.”
“The original film with the models was great back then but we’re now in different world where representation really matters.” added Grace.
Demonstrating her own photography skills and adding her introspective experience to the piece – Anais captured her own on set imagery using a VX1000, Arri Flex 16mm and Instax, paying homage to the 1990s.
The film also contains several nods back to the original, portrayed through the aesthetics and framing of the opening and closing scenes and features an original 1993 Vauxhall Corsa alongside the latest generation GSi model.
Kate Oyler, Head of Brand and Internal Communications at Vauxhall Motors, commented: “The Corsa has been one of Britain’s most loved cars and a staple of young British culture since its launch a quarter of a century ago.
As a British Brand since 1903, Vauxhall is proud to have created a piece of work that reflects that – although 25 years has passed and audiences have progressed – the Corsa has stayed relevant throughout. This powerful piece is the start of a new Vauxhall, with British progressiveness and ingenuity at the heart of the brand. It’s time for New Rules, Britannia.”
To watch the full video, see Anais’ shots from the day and get access exclusive to behind the scenes footage, visit www.vauxhall.co.uk/corsatwentyfive
Follow the campaign on social media using the hashtag #corsatwentyfive